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SF Ben Con is an independent industry technology conference for the Salesforce ecosystem focused on strategy, platform architecture, and real-world implementation.
Designed for senior professionals including administrators, developers, architects, and technology leaders, the event explores how Salesforce operates within modern enterprise technology environments.
Through curated sessions, case studies, and practical insights, attendees learn how to design, scale, and integrate Salesforce effectively while leveraging AI, data, and platform strategy to drive impact.
SF Ben Con brings together experienced practitioners and industry voices to share forward-looking perspectives, actionable ideas, and meaningful connections.
Secure Your Priority Early Bird Ticket
Priority Early Bird tickets are limited and available on a first come, first served basis.
Join senior Salesforce professionals for a day of strategic discussions, technical insight, and high-value networking.
Why Attend SF Ben Con
Strategic perspective
Understand how Salesforce fits into modern enterprise technology environments including AI, data platforms, and integrations.
Insights from experienced practitioners
Learn from admins, architects, developers, and technology leaders solving complex challenges at scale.
Curated content for senior professionals
Sessions are carefully selected to deliver depth, credibility, and
practical value.
Connect with peers
Network with professionals responsible for platform strategy, architecture, and delivery across their organisations.
Who Will Attend
Ticket Categories
Contact events@salesforceben.com for the following:
Lunch Sponsor
Premium Coffee Sponsor
Need Approval From Your Manager?
Download the Employer Guide to explain the value of attending SF Ben Con.
Sponsorship Opportunites
SF Ben Con partners with organisations that respect the integrity of the audience and the event.
Sponsors gain meaningful visibility with senior Salesforce professionals while supporting a credible, independent industry conference.
Sponsorship opportunities are now open.
Interested in Getting Involved?
If you want to contribute, participate in discussions, or collaborate with the SF Ben team, we would love to hear from you.
Meet the SF Ben Con Team
Steering Committee
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I am beyond excited to step into the role of Program Manager for SF Ben Con 2026. Having been a part of this community for so long, I know firsthand how much we value authentic connection and high-caliber expertise. I can’t wait to collaborate with the brightest minds in the ecosystem to curate something truly special. This event prioritizes real-world needs and showcases the innovation that makes the Salesforce community so unique.
"I am beyond excited to step into the role of Program Manager for SF Ben Con 2026. Having been a part of this community for so long, I know firsthand how much we value authentic connection and high-caliber expertise. I can’t wait to collaborate with the brightest minds in the ecosystem to curate something truly special. This event prioritizes real-world needs and showcases the innovation that makes the Salesforce community so unique."
Amber entered the Salesforce universe in late 2008 and was immediately smitten. Since then she has passed 14 certification exams, founded or co-founded 5 user groups (Nonprofit UG, Dev Meetup, Architect, Women In Tech, & Slack), started a weekly Salesforce Saturday in central NC, and is a 8 time Dreamforce speaker. Amber has been a Salesforce.com MVP since 2011.
Amber is always looking for ways to help organizations streamline their processes. She has worked with Fortune 500 organizations, startups, nonprofits, and everything in between. When not Salesforce-ing, Amber enjoys walking her dog Ranger in her hometown of Durham NC, community theater, and spending time with her nieces.
"I am thrilled to join the SF Ben Con Steering Committee and help shape the Admin Track. It’s a privilege to bring my expertise to the planning team, and I can't wait to help create an incredible, high-impact experience for the Trailblazer community. Let’s make this the best event yet!"
With nearly 20 years in the Salesforce ecosystem Penny has probably, seen it, done it and worn the crazy branded shirt! A classic accidental admin and crm owner in the early days Penny then spent nearly 4 years leading Conga across EMEA working in hundreds of customer orgs and hiring a certain Salesforce Ben back when he was just starting some Salesforce blog thing...
Moving into the consulting side of the house Penny has worked for customers across verticals, countries and clouds for GSI's, boutiques and now an agency. Penny has over 20 Salesforce certifications, worked bts to help create the Net Zero Cloud exam and now serves on the Agentforce Partner Advisory Board.
"I am delighted to join the Steering Committee for SF Ben Con. I think this is a terrific opportunity for our ecosystem. Salesforce is constantly changing and I think SF Con is a chance for us to come together in a new way to address the new questions and new ways of working that impact all of us."
Tech passionate coding since I'm 10, TrailBlazer for 8 years, Salesforce Architect, DevOps expert and Open-source advocate, I love learning and sharing real-life-ready information that can help build efficient, maintainable and scalable Salesforce solutions.
In order to do that, I like to meet my peers online on tech networks and forums, but also offline by performing sessions at Dreamforce and Dreamin events (French Touch Dreamin, London Calling, Wir Sind Ohana, Polish Dreamin, Dream Ole, Czech Dreamin, Yeur Dreamin, DevOps Dreamin), and of course attend to all the other sessions, including the unofficial ones at the bar after the events.
Author of sfdx-hardis (thousands of users severy month), I'm such a nerd that sometimes I forget to sleep to provide new features for free to the community, because sharing is caring.
"I'm thrilled to be offered by SalesforceBen to be on the other side for the first time, I'll give my best to help building a state of the art conferences track list!"
Sai Therala is a Salesforce Technical Architect with 12+ years of experience building large-scale, enterprise CRM, revenue, and AI-driven platforms. He is a 14x Salesforce-certified professional, two-time Dreamforce speaker, Cactusforce speaker, and recipient of the Cactusforce Innovator of the Year award.
Sai is a published author with Salesforce Ben and an active contributor to the Salesforce ecosystem as a Trailhead Ranger with 325+ badges and 125+ community answers. He is passionate about scalable architecture, AI innovation, and mentoring the next generation of Salesforce professionals. He is also slated to speak at MidAtlantic Dreamin’, Albania Dreamin’, and Delhi Dreamin’ this year.
As a member of the SF Ben Con Steering Committee, Sai brings deep technical expertise and a commitment to shaping impactful content for the Salesforce community.
"I’m honored to join the SF Ben Con Steering Committee and help shape a program that brings meaningful insights, innovation, and collaboration to the Salesforce community."
Where To Find Us
What is SF Ben Con?
SF Ben Con is for professionals who already know Salesforce and want to understand what comes next, how it fits into complex enterprise ecosystems, how architecture decisions scale, and how leading organizations are solving real problems. You’ll hear from experienced practitioners and industry leaders and leave with insights to implement into their organisations.
Is this event in-person, virtual, or hybrid?
This is an in-person experience designed to maximize real-world connections.
What ticket types are available?
We offer multiple ticket tiers including:
- Priority Early Bird Tickets
- Early Bird Tickets
- General Admission
- Non-Profit Admission
- Group Tickets
Please check the registration page for current pricing and inclusions.
What does my ticket include?
Your ticket includes:
- Full-day conference access
- All keynote and breakout sessions
- Networking sessions
- Coffee breaks & refreshments
- Lunch
- Access to sponsors and partners
Are tickets refundable?
Tickets are refundable up to 30 days before the event. After that date, tickets may be transferred but not refunded.
When will the full agenda be released?
The full agenda will be published on our website approximately 12 weeks before the event.
Can I choose which sessions I attend?
Yes. You will be able to register for workshops in advance of the event and all stage sessions are available to all attendees.
Can I transfer my ticket?
Yes. Tickets can be transferred up to 2 days before the event by contacting our support team.
Do you offer group discounts?
Yes. We offer group pricing for teams Please contact us for details.
Who can I contact for queries?
Please reach out to support@salesforceben.com for any event related enquiries.
What payment methods do you accept?
We accept:
- Credit / Debit Cards
- Invoice for group bookings
Is my payment secure?
Yes. We use secure, encrypted payment processing systems to protect your data.
Will there be an event app?
Yes. Attendees will receive access to our event platform/app for:
- Connecting with other attendees
- Viewing agenda
- Booking meetings
What time is the event at?
SF Ben Con runs from 9AM - 6PM with registration opening at 8AM.
Where is the event located?
The event will take place at Protein Studios, Shoreditch, located in London
Are meals provided?
Light refreshments, lunch and coffee will be provided.
Are dietary requirements accommodated?
Yes. Please indicate dietary needs during registration.
Is the venue accessible?
Yes. The venue is wheelchair accessible. If you have specific accessibility needs, please contact us in advance.
What is the cancellation policy?
- Full refund available until 13th October 2026, inclusive.
- Tickets may be transferred at any time before 10 November.
What is the code of conduct?
We are committed to a safe, inclusive environment. Harassment, discrimination, or disruptive behavior will not be tolerated. Attendees may be removed without refund for violations.
Can the media attend?
Media inquiries can be sent to Elizabeth Scott: liz@salesforceben.com
Why our conference is an opportunity you won’t want to miss
- Scale with intention – We are bringing together 500 curated attendees under one roof to create cross-community connections that don’t usually happen.
- Curated content, shaped by the community – Every session is thoughtfully curated by our team in collaboration with a steering committee made up of respected community members. This ensures the agenda reflects real ecosystem priorities, not just trending topics.
- Structured outcomes – Our programming is designed around actionable takeaways, curated networking, and facilitated introductions.
- Cross-functional audience – We are intentionally bringing together founders, operators, investors, and ecosystem leaders.
Our approach is designed to bring something fresh and valuable to the community, building on the amazing events already happening.
How can I become a sponsor?
Please contact our Sales Director, Lottie McCarthy: lottie@salesforceben.com for more information
How is this event connected to the broader ecosystem?
We deeply respect and support the incredible community events that already exist in our ecosystem. Community-led gatherings are the backbone of growth and collaboration.
Our goal is to collaborate with existing community events and contribute positively to the community.
What happens after I register?
You will receive:
- A confirmation email
- Calendar invite
- Event app access closer to the date
Still Have Questions?
If your question wasn’t answered here, please contact us at events@salesforceben.com. We’re happy to help.